THE GROOVE, THE HEADMASTER OF BEATS You can never understand the groove until you meet the masters of groove and how they make the audience groove, whenever they take the stage -it’s insane. At age 23, already a Professional music producer, most favoured and trusted as a DJ who plays both house mixes and hip- hop, beats maker who shared a stage with both international and local artists, of course International cool isn’t? Worked with almost every DJ locally, the likes of DJ Shimza, DJ Black Coffee, DJ Speesta the list is immeasurable and international DJs as well Abicah Soul, Harrison Crump Mr groove maker Clement Sithole from Tembisa, best known by his fans as Clemithegroove always wanted to produce his own music, uniquely made by him but that didn’t limit him from venturing to other things apart from music like branding clothes and running his movement TheGroove which is based on recruiting young talent upcoming DJs, producers and models to help them reach their goal and become the best. He first shared a stage with an American electronic music producer Skrillex in 2013 on the Mother Ship SA Tour which took place in Wild Waters, Johannesburg which was amazing, and his first ever gig where he was playing alone was in Mangaung African Cultural Festival known as MaCufe which paid him enough, from there his weekends are always hard-pressed. He sacrificed continuing with studying science to study music which was big switch but beneficial, one of the important aspects of being a DJ that he highlighted was communication in a sense that as DJ he speaks to the audience while on stage, he knows which music satisfies the audience and which music will make them respond, it’s not all about them moving but creating an atmosphere where they can just paint the town red, interact with him and appreciate what he is playing. With the tough competition in the industry, he is able to set himself apart from his competitors because of his positive zest, enthusiasm and rare talent, as a person who possesses a quite limiting personality trait which is being shy this experience of being a DJ has helped him to be open to anything, being able not to be afraid to think monotonously and make sure that every goal is achieved because he is in a process of building his legacy. Being what he is it is not easy, there are no easy challenges he has his own ways to deal with them and bonus, he looks up to people like DJ Black Coffee who not only inspire music wise but in general, always makes him realize the motive of doing this and being in the industry.