It’s Just Good Marketing

I was talking with a friend the other day, and something he said jumped up and struck me, dead in the forehead.

He was talking about how some friends of his, who were musicians, were making some really cool synth wave stuff out in LA. He basically wanted to introduce them to Immitter.  His reasoning, is what struck me over the head top.  “It wouldn’t hurt them to have another channel, its just good marketing”.  I think we need to take a step back and listen to the words coming out of this non-artists mouth, someone just looking from the outside in, a listener, waiting to be converted, to a fan.

Sometimes we are so trapped in our bubble of “cool”, that we miss the whole shit.  We’re blinded by being where everyone else is at, instead of working to be where everyone else is not.  Get your music out.  To more channels.  And once you’ve done that, even more channels.  Now, is the only time in history that you can literally ride the waves.  Let your music work for you, not the other way around. Besides, It’s just good marketing.

New Feature: Light Speed Upload

Oh oooooh.  We’ve just saved you ahelluvalotta time…

Recently we rolled out a new alien-like floating upload button that appears when you need it and disappears when you don’t.  We spent many months carefully designing our new upload process with only one goal in mind: To cut the upload to distribution time to a fraction of its former self.  We believe that the excitement of uploading your music into the webs shouldn’t dampen the excitement of releasing something new.  It should be fast, yet seamless, simple yet powerful, accessible but not distracting. I’m confident to say that with this new release, we’ve done exactly that.

Anyone down for a speed run?

To put our upload where our mouth is, we recorded this video mimicking a new member submitting music in virtually seconds (around 40 to be exact), the only known thing to rival that type of speed would be..well..The Millennium Falcon?

Watch the video below, you’ll be genuinely impressed with how seamlessly and efficiently you can upload new songs for distribution to our email network.

Keep in mind, the pace at which we are uploading is staged to mimic an average user, however, we’re confident that as power-users we can achieve speeds of sub 30 maybe even 20 seconds on a new release.  Say goodbye to minutes.

Over the next couple weeks we will be rolling out many exciting tools and features that we’ve been working on, so stay tuned, but for now…feast your eyes on the fastest upload on the net!


 

Want to see if you can clock a faster time? Be our guest.  visit immitter.com/upload and be sure to let us know your times in the comments.

The Origin of Spam

For those of you that don’t know, the word SPAM on the Internet evolved from the 1970 sketch comedy routine by Monty Python titled…Spam.  It shows a diner where anything and everything ordered came with SPAM, Much to the chagrin of Hormel Foods, maker of the canned “Shoulder Pork and hAM”/”SPiced hAM” luncheon meat.

Immitter recently went live with a new distribution feature that delivers our TOP artists on a weekly basis to our entire mailing list of 1K plus subscribers.  But of course, this is not without one glaring hitch, we’ve noticed our email ending up in the Junk mail, we are now SPAM!

Seth Godin, talks a lot about the idea of Permission marketing and only delivering relevant timely messages to those few that actually are looking forward to receiving them.  If this is you, we urge you to dig through your junk mail and set us free.  Let your email provider know that THIS IS NOT SPAM!

We only deliver our weekly email to those of you who have subscribed to Immitter in one form or another and by no means do we champion or relish in spam.

If you’re not interested in receiving our weekly update, we’ve provided a link in the email to allow you to easily unsubscribe.

That being said.

We implore you to please take some time to make sure that you are receiving our weekly update in your inbox, the thousand + artists that we represent would really appreciate it – And so would we.

As for SPAM, lets take a look at where it alllll started.  I hope you enjoy the history lesson.

 

IMTR0 – </transmission>